太原科技大學視覺傳達系40余名學子在北京完成的認知升級之旅

太原科技大學視覺傳達系師生走進北京西林設計

從課堂到產業中樞的認知躍遷：視覺傳達學子北京解碼設計創新生態

2025年4月21日，山西太原科技大學視覺傳達系師生赴北京西林設計燕郊辦公樓開展參觀學習活動。在系主任張主任和王老師的帶領下，40余名學子通過實地參訪、案例研討和藝術實踐，深度體驗了設計行業的前沿動態與創新生態。

零距離感知設計全流程?

西林設計總監黃林杰及團隊熱情接待師生一行，通過企業介紹、展廳展覽和辦公區觀摩，系統性展示了從創意孵化到項目落地的全鏈條作業流程。在文創區及云谷藝術中心，師生們近距離接觸了涵蓋品牌、產品包裝、文創、藝術字畫、數字交互等多領域的作品，直觀感受“設計驅動產業升級”的實踐價值?。

案例分享激發創新思維?

座談會上，黃林杰結合“品牌資產”“產品包裝”“鄉村振興文旅IP”等實際案例，剖析了設計行業在數智化轉型中的機遇與挑戰，并鼓勵學生“以跨界思維突破專業邊界”。張主任表示，此次研學是視覺傳達系深化“項目制教學”的重要環節，未來將依托校企合作平臺，推動課程體系與產業需求精準對接?。

實踐育人賦能應用型人才?

太原科技大學持續強化產教融合，通過“行遠大講堂”引入行業專家?、優化本科教學評估機制?等舉措，構建“課堂+企業+社會”的立體化培養模式。參與學生反饋，此次參訪不僅拓展了專業視野，更在為職業規劃提供了鮮活參考。

校企零距離對話創新鏈，師生深融合共探設計源

此次研學活動標志著太原科技大學在藝術設計領域產學協同的進一步深化，也為高校服務區域文化產業升級提供了創新樣本，西林設計將繼續努力，為行業付出力所能及的力量。

?Bridging Academia and Industry: Taiyuan Tech Students Explore Design Innovation at Xilin Studio?
?From Classroom to Creative Hub: A Cross-border Learning Journey in Beijing's Design Ecosystem?

Yanjiao, Beijing, April 21, 2025 — A delegation of 40 students and faculty members from Taiyuan University of Science and Technology’s Visual Communication Department embarked on an immersive industry-academia collaboration program at Xilin Design’s Yanjiao headquarters. Led by Department Chair Prof. Zhang and Lecturer Wang, the visit aimed to decode the synergy between design education and real-world innovation.

?Insights into a Global Design Workflow?
Under the guidance of Xilin’s Creative Director Huang Linjie, participants navigated the studio’s end-to-end creative process. From the award-winning cultural innovation zone to the Cloud Valley Art Center’s digital interaction labs, students witnessed multidisciplinary projects spanning brand strategy, sustainable packaging, and rural revitalization IP development. “This isn’t just design—it’s about creating value chains,” remarked Huang during the tour of Xilin’s 2024 A’Design Award-winning projects.

?Redefining Design Education through Industry Dialogue?
The roundtable discussion highlighted China’s evolving design landscape. Huang presented case studies including the transformation of traditional ink painting into NFT collections and AI-powered brand identity systems. “The future belongs to boundary-breakers who blend cultural heritage with Web3 thinking,” he emphasized. Prof. Zhang outlined the university’s pedagogical shift: “Our project-based curriculum now integrates Xilin’s client briefs as capstone assignments, ensuring graduates meet industry 4.0 standards.”

?Cultivating T-shaped Talent for the Digital Era?
As part of Taiyuan Tech’s “3D Education Model” (Classroom-Enterprise-Society), the visit exposed students to emerging tools like augmented reality prototyping and ESG-driven design metrics. Sophomore Li Wei shared: “Seeing how Xilin’s team negotiates client demands with artistic integrity reshaped my understanding of commercial creativity.”

?A New Blueprint for Industry-Academia Synergy?
The collaboration signals broader trends in Chinese higher education reform. With Xilin committing to co-develop micro-certification courses in metaverse design, both institutions aim to bridge the global skills gap in creative industries. As the design world increasingly prioritizes cross-cultural narratives, such partnerships may well define the next generation of China’s creative exports.

About Xilin Design: A Beijing-based innovation studio recognized in the 2024 World Design Rankings, specializing in cultural-tech fusion projects across 15 countries.

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?Key Internationalization Strategies Applied:?

1. ?Global Relevance Framing?: Linking local initiatives to worldwide trends (Web3, ESG, Industry 4.0)

2. ?Cultural Translation?: Contextualizing “Yanjiao” within Beijing’s creative corridor

3. ?Expert Endorsement?: Highlighting international accolades (A’Design Award, World Design Rankings)

4. ?Generational Shift Emphasis?: Aligning with Gen Z’s digital-native learning preferences

5. ?Multilingual Terminology?: Using globally recognized terms like “NFT,” “metaverse,” and “T-shaped talent”